About the Workshops


Writing for Impact: Frameworks for Interpretive Writing is a one-day workshop focused on making written interpretation more effective and engaging to the public. The target audience for this workshop includes paid and volunteer staff of museums, historic sites, tourist destinations, and other organizations that seek to increase traffic to tourism sites in and around their communities. Designed especially for Texas, this workshop will examine the central role of interpretation in exhibits and will highlight proven techniques of interpretive writing. Discussion will include ways to increase the impact of interpretive writing through focused storytelling, relevance, thematic structures, and other components of interpretation.


Erin McClelland, Instructor

Based in Austin, McClelland is an independent interpretive specialist who works with small- to medium-sized museums. She regularly offers training in interpretation, exhibit content development, and interpretive master planning.


June Schedule:

8:30 am Registration

9:00 am - 4:00 pm Workshop

Lunch will be provided.

Registration fee: $35


Registration for Writing for Impact: Frameworks for Interpretive Writing is open on a first-come, first-served basis. Advance, online registration is required. The $35 registration fee includes the cost of lunch and workshop materials.







This workshop is sponsored by the Texas Historical Commission’s Texas Heritage Trails Program in partnership with the Texas Association of Museums. This project was supported in part by funding through TxDOT’s Statewide Transportation Enhancement Program.


June Workshops

Writing for Impact: Frameworks for Interpretive Writing