Bob Beatty, The Lyndhurst Group, Inc.
This is another exciting program provided in partnership between TAM and THC. Ultimately, a museum’s value is measured in its importance to its community, is it not? Often stakeholders know about that impact through advocating for the institution. In its purest form, advocacy is simply “the act or process of supporting a cause.” In our case, that cause is our museums and their impact on the public. Advocacy is part of our job description of a museum professional and is a year-round activity that extends beyond the corridors of power and includes your stakeholders throughout the community including friends, neighbors, donors, and members. In this workshop, learn advocacy incrementally, from the basics of advocacy and the differences between advocacy and lobbying, to intermediate steps such as engaging diverse stakeholders, to creating a plan to articulate message. Advocacy is not a Dirty Word (and it’s not THAT Scary Either…)
Dates and Locations:
June 6, 2017 Ft. Worth and June 8, 2017 College Station
October 3, 2017 TBD and October 5, 2017 TBD
Workshop 9:30 am – 4:00 pm
(registration is at 9 am and lunch will be provided)
The fee is $35 and includes lunch.
Lunch in College Station provided by the Bryan-College Station Convention and Visitor’s Bureau.
Advocacy is not a Dirty Word (and it’s not THAT Scary Either…)